Added: May 10, 2008
From: tvspotnow
Duration: 0 :31
http://tvspotnow.blogspot.com Released: May 2008 Avertiser: Canadian Direct Insurance Agency: Publicis Vancouver Country: Canada Campaign: Canadian Direct Insurance (The end of insurance as you know) In British Columbia, Canada, car insurance is a Government-owned monopoly. At least the liability portion. Other types of insurance - collision, theft, etc. - are still serviced by private sector companies like Canadian Direct. A lot of Canadian Direct's customers are people who resent having to deal with a monopoly and all of the inefficiencies, poor service & headaches that go along with that. However, a lot of people who hate Government insurance are still unaware that they even have an option, one that offers faster claim resolution, better overall service, as well as premiums that are usually around 20% lower than their monopoly competitors. Canadian Direct and their agency, Publicis Vancouver, had to figure out how to communicate all of that in the largest TV campaign in their history. Product : Canadian Direct Insurance Agency : Publicis Vancouver Creative Director: Bill Downie Senior Art Director: Tana Kosiyabong Copywriter: Grant Proulx Agency Producer: Jason Hunt Director: dam&Dave Prod. Co. : Blink Pictures/Rogue Production Country : Canada Other Credits : Audio: GGRP Editorial: Finale Editworks Editor: Karen Porter
Channel: Entertainment
Tags: advertising canadian commercial direct insurance publicis spot tv vancouver why
Rating: ( ratings) Views: 17 Comments: 1
adeloach Says:
May 15, 2008 - You captured my feeling about the fees and payment arrangements that some insurance companies have demanded of me in the past.